Direct Coffee Releases
Develop selected Brazilian coffees for customers in the United States, with clear origin information and a straightforward buying experience.
A U.S. coffee company being built in public
From Brazilian farms to American cups.
We believe specialty coffee should come with a clearer view of the people and decisions behind it. We are developing Springborn to connect Brazilian origin relationships with a direct customer experience in the United States.
Explore the model, follow the milestones and help shape the experience through the founding community.
Now Testing the Waters on Wefunder. Indications of interest are non-binding. No investments are accepted through this website.
Product stagePre-LaunchCommunity RoundTesting the Waters
Brazilian Specialty Coffee
Built for the United States
Transparent Farm-to-Cup Journey
Community-First Development
The Opportunity
A clearer connection between origin and customer.
Our starting belief is simple: a bag of coffee can tell customers more about the people, process and decisions behind their cup.
We are building a business around making that connection useful: choosing a coffee, understanding its character and knowing what to expect from the next release.
That is the opportunity we intend to test with customers. The founding community can help us learn which information and experiences matter most.
Our Proposed Model
Selected coffee. A direct relationship. Reasons to return.
These are development priorities, not channels already operating.
Repeat Purchases
Explore recurring deliveries and subscriptions after validating product consistency, customer demand and fulfillment.
Selective Partnerships
Evaluate wholesale and corporate opportunities as the product range and operating capacity develop.
Customer Feedback
Use community conversations to inform product development and understand what makes customers want to return.
Launch timing, pricing and channel availability have not been announced. Plans may change as we test demand and operating requirements.
The Operating Plan
Build the operation behind the experience.
The operating plan connects sourcing, quality evaluation, U.S. preparation and the customer experience. Each step needs to work before we scale.
- 01
Brazilian Farms
Develop relationships with producers and origins capable of delivering distinctive specialty coffees.
- 02
Processing
Document the decisions that influence each coffee, from harvest and processing to preparation.
- 03
Quality Control
Evaluate consistency, physical characteristics and sensory quality before the coffee reaches the customer.
- 04
United States
Build the structure required to bring selected Brazilian coffees into the American market.
- 05
Customers & Community
Share the coffee together with the people, places and work that shaped it.
Why Brazil
One country. Many origins, stories and expressions of coffee.
Brazilian coffee is shaped by differences in region, altitude, variety, climate, harvest and processing.
Our work begins by understanding those differences and selecting coffees for more than availability alone. We want to show how each origin contributes to the experience in the cup—and give the people behind it a visible place in the story.
Why the United States
Build around the customer we intend to serve.
Our focus is U.S. coffee drinkers who want to know more about what they buy. We intend to pair Brazilian sourcing relationships with a customer experience developed for that market.
Before a first release, we need to validate the product, import arrangements, roasting, packaging, delivery and customer support. Demand and operating costs will guide the pace of development.
Our model must account for coffee, freight, import costs, roasting, packaging, fulfillment and customer acquisition. We will share pricing and economics when the underlying inputs are documented.
Built in public
Follow a coffee company being built from the ground up.
Springborn Coffee is still being built, and the community will be able to follow that process as it happens.
Join the Founding Community- Meet farms and producers.
- Follow product and packaging development.
- See how quality decisions are made.
- Follow the preparation of the U.S. operation.
- Receive updates about the first imports and products.
- Learn when new ways to participate become available.
Development Milestones
What we are building, step by step.
Follow the current status of each milestone below. The roadmap is a development plan, not a promise of completion dates.
- 01completed
U.S. Incorporation
Springborn Coffee, Inc. was incorporated in Delaware on September 8, 2026.
- 02in progress
Origin & Coffee Selection
Developing Brazilian producer relationships and coffee quality standards.
- 03in progress
U.S. Launch Preparation
Preparing the operating plan for sourcing, roasting, packaging and fulfillment.
- 04planned
First Commercial Import
Import arrangements and timing remain part of the planned U.S. rollout.
- 05planned
First U.S. Customers
Commercial releases depend on funding, operating readiness and customer demand.
Our Building Plan
A phased approach to building Springborn Coffee.
Build the Foundation
Prepare the initial structure, supply relationships, products and U.S. operations.
Establish the Market
Introduce the first products, develop customer relationships and strengthen commercial channels.
Scale the Model
Expand the portfolio, distribution reach and operational capacity.
Operational plans may evolve as the company is developed. Financial amounts and offering information will only be published after the appropriate review and authorization.
Brazilian origin relationshipsThe foundation of our sourcing approach
Our Origin Advantage
Build relationships that carry through to the cup.
The advantage we aim to build combines producer relationships, documented quality decisions and direct feedback from customers. A story alone is not enough; it needs to be supported by the coffee and the experience.
We plan to document the producer, region, processing and sensory character of selected lots. Specific farms, results and partnerships will be presented with supporting information as they are ready to publish.
The people behind Springborn
Rooted in coffee. Building what comes next.
Fernando Lira
Founder & CEOBrazilian coffee producer with a background in project management and automation. Founded Springborn Coffee and leads its planned U.S. launch, focusing on quality, traceability and freshly roasted Brazilian coffee.
Fernanda B. Lira
Coffee Quality SpecialistFocuses on coffee quality evaluation and selection, helping define the flavor profiles and quality standards behind Springborn’s Brazilian coffees.
Our Community Round
Build Springborn with us.
From Brazilian origins to our planned U.S. launch. Follow the company we are building around quality, traceability and freshly roasted coffee.
Testing the Waters on Wefunder
Explore Springborn on WefunderVisit Wefunder for campaign updates and non-binding indications of interest. Springborn does not accept investments through this website.
FAQ
Questions about the journey.
The project is still being developed. Answers will be updated as milestones are completed.
Is Springborn Coffee already operating in the United States?
Springborn Coffee, Inc. has been incorporated in the United States. We are preparing our commercial launch, including sourcing, roasting, packaging, logistics and the path to our first U.S. customers.
Is Springborn currently fundraising?
Springborn is Testing the Waters through Wefunder. Visit our official Wefunder page for current campaign information and applicable disclosures. No investments are accepted through this website.
Can I buy coffee now?
Our U.S. coffee releases are in development. Join the Founding Community for product updates; availability and release dates will be announced when confirmed.
Does joining the community create an investment commitment?
No. Community signup is for updates. Any indication of investment interest on Wefunder is non-binding and creates no obligation or commitment.
The Founding Community
Be part of what comes next.
Choose the coffee and company updates you want to follow. After confirming your email, you can also complete your Community account to join the conversations.
We will email a confirmation link to activate your signup. Joining does not reserve coffee or create an investment commitment.